Our Mission
At NG, we are committed to answering life’s challenges in ways not previously considered, with innovative products and services that will improve your life. We aim to change the way people interact with the world, from the smallest encounters to the greatest adventures. Driven by our core value of constant improvement, our dedicated team is continuously creating, innovating, and pushing the limits of what’s possible. NG prides itself in having a group of engaged, out of the box thinking individuals. In an ever changing ecommerce landscape NG stays ahead with an enthusiastic and determined workforce.
Our Story
NG was created in the summer of 2008 by a group of young UCLA entrepreneurs who joined together with an endeavor to promote longer, healthier lives. They quickly evolved from a health and wellness retailer to a major player in the ecommerce world. In 2012 the company moved to the San Francisco Bay Area to be closer to the founder’s roots. From there, they took advantage of the burgeoning start-up scene and expanded to a wider audience across multiple locations. As a leader in this new era of commerce, NG continues to innovate and bring ground-breaking products to the global community.